Real Estate Email and Postcard Marketing FAQ
Have questions about real estate marketing? You’re in the right place. Our FAQ section is designed to help real estate agents better understand how our targeted marketing services— including real estate direct mail postcards and email newsletters—can help generate leads, promote communities, and grow your business. From campaign strategy and design to mailing lists and delivery timelines, we cover everything you need to know to make the most of your real estate advertising efforts.
Q: How do I get started with your real estate marketing services?
Getting started is simple. Call us at 706.400.5530 or email us to begin. We’ll learn about your business, your goals, and your target audience, then recommend the best real estate marketing strategy, including email newsletters and direct mail postcard campaigns, to generate results.
Postcard Marketing Questions
Q: Can I plan my real estate postcard marketing campaign for the entire year?
Yes—and we highly recommend it. Preplanning your real estate direct mail marketing campaign ensures consistency and better results. You can choose monthly, bi-monthly, or quarterly campaigns, and we’ll recommend the best postcard marketing schedule based on your goals.
Q: Can I use different postcard strategies for my sphere of influence and farm area?
Absolutely. Your sphere of influence marketing should feel personal and relationship-driven, while your real estate farming postcards should be targeted to specific neighborhoods. We help you create a customized strategy for both.
Q: What information is included on real estate postcards?
Your postcards include:
- Your branding (photo, logo, contact information)
- A custom real estate or seasonal message
- Locally relevant content
We can write all content for you, or you can provide your own. Some designs include branding on both sides for maximum visibility.
Q: How often should I send real estate postcards?
For best results, monthly postcard marketing is recommended. However, you can choose a schedule that fits your budget. Consistency is key to staying top of mind and generating results.
Q: What is your most popular real estate postcard?
Our most popular option is the Monthly Calendar Postcard.
This includes:
- Local events (sports, festivals, concerts, family activities)
- We customize events based on your targeted market area. If your focused work is in Gwinnett County your events will reflect that area.
These postcards are designed to stay in homes all month—often on refrigerators—giving you repeated exposure.
Email Newsletter Questions
Q: When are real estate email newsletters sent each month?
We determine the optimal send date each month to maximize email open rates. Typically, newsletters are sent at the end or beginning of the month, avoiding low-engagement days like Mondays and Fridays.
Q: Can I add my own content to the email newsletter?
Yes. Each month, you’ll receive a reminder where you can submit your own message or content. Our real estate email newsletter service is flexible and collaborative.
Q: Can I customize my real estate email newsletter?
Yes. All newsletters include baseline customization, and additional customization is available based on your preferences.
Q: Will I receive a proof before my email newsletter is sent?
Yes. You’ll receive a proof of your real estate email marketing campaign before it is sent, so you can review and request changes.
Q: What if I want to change or remove content?
No problem. Simply let us know during the proof stage, and we’ll make adjustments. We prioritize flexibility and client satisfaction.
Q: How do you choose email subject lines?
Subject lines are critical to email marketing success. We carefully craft them each month to improve open rates and engagement.
Q: Will the email newsletter come from my email address?
Yes. Your newsletter is sent from your email address to maintain a personal and professional connection with your audience.
Q: How do you choose content for the email newsletter?
We curate content based on:
- Buyer and seller interests
- Seasonal relevance
- Local events and trends
Our goal is to provide valuable, engaging content that positions you as a trusted real estate expert.
Q: Can I stop the email newsletter service at any time?
Yes. We do not require contracts. While billing is quarterly, you can cancel at any time by contacting us.
Q: Is there a setup fee for email marketing services?
Yes, there is a one-time $50 setup fee for real estate email newsletters, which includes account setup and list integration. There is no setup fee for postcard marketing.
Q: Why do you use Constant Contact?
We use Constant Contact because it offers industry-leading email deliverability, reporting, and reliability, ensuring your campaigns perform at a high level.
Q: Can I use my email account for other campaigns?
Yes. Your account is fully accessible, allowing you to send additional emails such as open house announcements or custom campaigns.
Q: How do I track email marketing performance?
You can track:
- Open rates
- Click-through rates
- Unsubscribes
- Bounces
This data helps you measure the success of your real estate email marketing campaigns.
Payment Questions
Q: What payment methods do you accept?
We accept all major credit and debit cards.
Q: Will I receive a receipt?
Yes. You will receive a payment confirmation and invoice for your records.
Q: How often will I be billed?
- Email newsletter services: billed quarterly
- Postcard marketing services: billed per campaign (monthly, bi-monthly, or quarterly)
Distribution List Questions
Q: How do I update my marketing distribution list?
For email campaigns, you can update your list anytime through your account or send us updates. For postcard campaigns, you can submit changes as needed.
Q: Who should be included in my real estate marketing list?
Your list should include:
- Past clients (buyers and sellers)
- Prospects
- Friends and family
- Community connections
This is your sphere of influence, and it’s one of your most valuable marketing assets.
Q: Why is staying in touch with my sphere of influence important?
Most agents fail to stay in touch after a transaction. Consistent communication through email marketing and direct mail helps you generate referrals, repeat business, and long-term relationships.
Q: Can I include people from my community, church, or network?
Yes. People are more likely to do business with someone they know and trust. Your real estate marketing strategy should include all personal and professional connections.